1. scUber introduced guests to a world that few people get the privilege of experiencing.Visitors witnessed first-hand the extraordinary biodiversity of species and habitats that make the Great Barrier Reef one of the most complex natural systems on Earth. 11:42am Sep 11, 2020 . Tourism is a $23 billion industry for Queensland, generating $65 million a day in visitor expenditure across the state, both directly and indirectly employing 230,000 Queenslanders.3 Queensland has experienced substantial growth in both domestic and international tourism markets. The scUber experience itself aimed to grow positive awareness of the Great Barrier Reef through showcasing the diversity and dimension of the underwater world, and it was supported by a campaign that showed the variety of Great Barrier Reef experiences (both water and land based), encouraging travellers in key western markets to book a holiday to Queensland.The initiative has generated almost 4,700 articles globally since its launch, with a potential reach of 4.7 billion and a global publicity value of more than $130 million.

A number of project options across Queensland were considered for their ability to stimulate new tourism related business in regional areas, protect an area’s cultural resources and values and to the greatest possible extent, for the permanent preservation of the area’s natural condition. Advertise your event to our members and visitors for $1 per day. Explore destinations, experiences and events that will change you. 21 . {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"<p>Our Vision<\\/p>","playerId":""}}.Our vision is to make Australia the most desirable (first time visitors) and memorable (attracting repeat visitors) destination on earth - because this underpins everything we do at Tourism Australia.to influence people to travel to Australia, including for events.to influence people travelling to Australia to also travel throughout Australia.to influence Australians to travel throughout Australia, including for events,to help foster a sustainable tourism industry in Australia, and.to help increase the economic benefits to Australia from tourism. Major events play a vital role in attracting visitors to Queensland and supporting the state's tourism industry. From the ‘Great 8’ - Clown fish, Potato cods, Giant clams, Manta rays, Maori wrasse, sharks, turtles and whales - to hard and soft corals such as brain and staghorn coral, sea anemones and elephant ear coral.The scUber campaign was a direct outcome of.The Great Barrier Reef continues to rank highly as a desirable holiday destination in Queensland’s key international markets and is a significant driver of visitation to Queensland. Has the event secured support from the relevant regional tourism organisation and/or local council?17. Queensland Tourism Industry Council (QTIC) is the peak industry body for tourism in Queensland, acting as “The Voice of Tourism”. From the campaign website there has been more than 6,200 product clicks, including leads to retail partners offering Queensland holiday deals.It is anticipated the campaign will help support an additional 1.4 million visitors spending $1.8 billion over the next three years to the Great Barrier Reef.TEQ’s Great Barrier Reef Framework 2018 – 2025,Heron Island, off the coast of Gladstone in the Southern Great Barrier Reef region,Quicksilver Cruises’ Agincourt Reef off the coast of Port Douglas in Tropical North Queensland. If you are looking to holiday in Australia, please visit.Our vision is aligned to our core values support at Tourism Australia. Post your event Local Members.