What are the types of meetings that are the biggest challenge for your internal resources? Read more in Convene’s latest articles and special information!

To earn CEU credit, visit pcma.org/convenecmp to answer questions about information contained in this CMP Series article and the additional material. Does it fit with the needs of the internal staff team, augmenting their skills?”,Malark stresses that clients should begin by evaluating internal needs, both must-haves and nice-to-haves.

His previous roles include Senior Vice President of Strategic Product Development and Marketing at Scranton Gillette Communications Inc. and in direct response marketing for Tribune Direct.He has a bachelor’s degree in international business from St. Norbert College in De Pere, Wisconsin.As Chief Business Officer, Mona Cotton leads the Business Development, Client and Member Services, and Business Services teams.

To earn CEU credit, visit pcma.org/convene-cmp- series to answer questions about information contained in this CMP Series article and the additional material. He leads the marketing, events and print and digital teams, which includes Convene magazine.MacMillan has more than 30 years of experience in the global business events and tourism industry and has worked with business enterprises on every continent. The NANA toolkit echoes that sentiment, suggesting that planners let attendees know verbally that they can move freely within a space, and recommends weaving in short physical breaks — even implementing walking meetings.

Metrics, over-reporting, and transparency — these are the key buzzwords we all need to embrace to outline the importance of meetings and events.”,Adding up the dollars from direct and indirect spending that can be attributed to attendees is certainly a conversation-starter for legislators.
Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate.

Several scientific and medical conferences are changing to meet the demand.

But that doesn’t mean that it’s business as usual.As AI makes inroads into areas that have traditionally been the domain of humans, the question becomes: Where will people fit in, particularly when it comes to work? “If all you do is wave around impressive-looking numbers,” Sanders said, “you don’t get very far in under- standing the underlying reality.”.As hard-to-measure numbers come under scrutiny, destinations and event organizers may want to consider adding another element to their story of the industry’s value: the community- service efforts at meetings, conferences, and trade shows that don’t come with a simple price tag.“The industry does an okay job of highlighting the positive impact we have on communities, but I am not sure I have ever seen any targeted marketing from the industry for CSR efforts,” said MaryAnne Bobrow, CAE, CMP, CMM, president of Bobrow Associates Inc. “Simple infographics would be great to accomplish this purpose. That’s where informal connections are made. For example, some attendees might decide to extend their stays, and others might return for additional visits with family or spread the word to friends about a destination. Understanding clearly and, if necessary, putting in writing what’s expected of the individual [service being] outsourced, what the compensation terms are, and then making sure that there’s significant communication and clear lines of approval.”.Kate Mulcrone is digital editor of Convene.Fresh perspectives on meetings and events delivered to your inbox.The need for greater flexibility also has planners clamoring for outside help. She received her bachelor’s degree from University of Illinois at Urbana-Champaign.As PCMA’s first Chief Community Officer, Meredith Rollins leads the community engagement team.The team delivers programs and services that strengthen the connections between PCMA members, facilitate knowledge sharing and advance the network of professionals in the global business events industry. For Stay Well Meetings, Delos worked with the Cleveland Clinic to design menus based on both nutritional content and color — dishes such as blueberry-macha smoothies, grilled chicken wrapped in lavash with fattoush salad and sumac, and charcuterie.“It [the food] wasn’t just farm-to-table; it was smaller plates, more choices, and fresher foods,“ said Fran Brasseux, executive vice president of Hospitality Sales & Marketing Association International (HSMAI) and executive director of the HSMAI Foundation.

Here are some ways our world has changed and what we hope will stick once the pandemic is behind us.Black executives from seven destination marketing organizations across the country call for open dialogue about race and racism.It used to be that scientific and medical conferences were highly formulaic, but planners are testing innovative session formats, presentation materials, and registration pricing, to name just a few elements.Why event organizers are embracing the United Nations’ 17 Sustainable Development Goals — and how meetings are a prime medium to accelerate their success.Today, event attendees are tourists, too. Here are a handful from around the world that are raising their profile to appeal to both planners seeking a sound meetings infrastructure and attendees, who increasingly make decisions about what events to attend …
“This variant lighting helps our bodies fight fatigue and remain energized.