Or, if you prepare tax returns but never read new tax publications, your clients can't trust that you'll maximize their savings or complete their tax returns properly. Being yourself doesn't' give you the license to destroy people with the truth: "I'm just being honest!" Trust takes a while to build, but only a moment to destroy. C) self-concept. Overarching positive comments about super attitudes provide no information regarding behaviors for an employee to continue, while overarching negative comments about terrible attitudes provide no information regarding behaviors for the employee to eliminate. Displays exceptional performance day after day, Regardless of the situation, will do everything possible to make sure that her performance is steady and strong, Is unstopped by obstacles, pressures, and demands that would justifiably derail others, Can be counted on to give 110 percent under all circumstances, Keeps his commitments and works with fellow employees to help them keep theirs, Automatically works extra hours if that’s what it takes to get the job done right, Can be counted upon for steady performance, Demonstrates consistently solid performance in all aspects of her work, Handles projects conscientiously from start to finish, Demands reliability from others, but not from himself, Has energy, drive, and performance levels that are inconsistent and unpredictable, Talks about deliverables, but does not consistently deliver, Guarantees that deadlines will be met, but consistently misses them, Maintains the highest standards of personal integrity, Displays exemplary behavior in every aspect of his work, Is highly regarded for her integrity both within and outside the company, Is a true embodiment of the company’s values regarding integrity, Identifies the most worthy steps and then takes them, When given a choice, always opts for the reputable route, Finds and implements the sterling way to handle any ethically challenging situation, Sets very high personal standards of integrity, which his employees emulate, Will not consider less-than-honorable plans, strategies, or behaviors, Consistently engages in meritorious behavior, Can be counted upon to act honorably in all situations, Builds a climate of integrity in her department, Demonstrates the highest levels of integrity in all dealings with employees, Handles all dealings with his customers with the highest levels of integrity, Has a strong sense of integrity that underlies dealings with vendors, Is well-intentioned in all her workplace behaviors, Appropriately counsels employees who engage in disingenuous behaviors, Has a strong sense of right and wrong, and consistently strives to do what’s right, Maintains high standards of integrity across his department, Makes decisions that consistently reflect her strong commitment to acting reputably, Quickly dismisses less-than-exemplary options, Sets integrity aside when pursuing his goals, Rationalizes her less-than-meritorious behaviors, Does not rank integrity particularly high on his list of priorities, Always expects integrity from others, but doesn’t always display it herself, Intermittently demonstrates acceptable levels of integrity, Has had several recent lapses in integrity, Violates company standards and expectations regarding employee integrity, Has put the company at risk with his untoward actions, Has taken actions that have caused his employees to question his integrity, Has generated complaints from customers because of issues with his integrity, Has been the cause of concern from vendors because of her integrity, Has cost the company customers and money because of his disingenuous behavior, Has engaged in questionable behaviors that have led to corporate embarrassment. Thacker says in her book The Art of Authenticity, "The authentic are brave enough to be themselves despite all of the fear within as well as all of the fear in the atmosphere."

That story line may be true or have elements of truth. What Does Trustworthiness Mean in the Workplace? The converse it true, too: people online who appear kind and genuine are indeed both. In the digital age, it's easy to present a persona online that follows a carefully crafted narrative. Being one's self has become a pursuit of integrity and maintaining authenticity.