We use cookies on this site to enhance your user experience. Supporting the UnDiscover Australia campaign, Tourism Australia has partnered with Air Asia X, Air India, Jet Airways, Malaysia Airlines, and Qantas to launch the fifth version of its industry-first initiative, the Great Australian Airfare Sale. {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"<p>UnDiscover Australia campaign extends to Japan<\\/p>","playerId":""}}, new cooperative marketing promotion with Qantas. Find out more about the South and South East Asia markets. 28 November 2018. Shikhar’s advocacy will tie into the current UnDiscover Australia campaign which aims to show a different side to Australian travel and uncover experiences that travellers can enjoy beyond the more recognisable icons.
UnDiscover Australia is specifically targeting high value travellers in India, Singapore, Malaysia and Indonesia by showcasing unusual, unfamiliar and unexpected attractions and experiences.. The original focus was a$10 million campaign in India, Singapore, Malaysia and Indonesia, with Japan later. "screenSet": "Aus-RegistrationLogin",
The campaign is the latest chapter in Tourism Australia's evolving There's Nothing Like Australia campaign and is being backed by Australia’s state and territory tourism organisations, airlines and a range of other key distribution partners. "custEvent": "FYASignUp",
It is the first time the South and South East Asia region has been targeted as part of a single, coordinated tourism promotion. ‘UnDiscover Australia’, created by Clemenger BBDO, Sydney, is specifically targeting high value travellers in India, Singapore, Malaysia and Indonesia by showcasing unusual, unfamiliar and unexpected attractions and experiences.
}, Australia‘s Minister for Trade, Tourism and Investment Simon Birmingham said the markets account for more than 1.3 million international arrivals p/a … We use cookies on this site to enhance your user experience.
*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. The campaign is the latest chapter in Tourism Australia's evolving There's Nothing Like Australia campaign and is being backed by Australia’s state and territory tourism organisations, airlines … Editor’s Note: Additional media materials including fact sheets, images and the campaign creative are available in the UnDiscover Australia Media Kit.
One of the challenges we constantly face is that people from this region feel they know everything about us,” Mr O’Sullivan said.
We asked people what they think about Australia, and most believe it’s just beaches and cute furry animals. “This campaign is about showing prospective travellers that Australia has even more to offer than the Reef, the Rock and the Bridge.” Britain is the latest market to be targeted in the UnDiscover Australia campaign. {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"<p>New UnDiscover Australia campaign launches in South & South East Asia<\\/p>\\r\\n","playerId":"default"}}, Find out more about the South and South East Asia markets, New UnDiscover Australia campaign launches in South and South East Asia.