Avital also goes by Jacob Worth and owns a second-hand diamond company called I Want What It’s Worth. While it’s not clear if any settlement was struck, the three videos Avital posted slamming the company—two of which mentioned the legal action—all appear to be have been taken down. The suit was discontinued with prejudice and without any costs or disbursements, according to a notice filed Oct. 27 in New York Supreme Court. His videos racked up thousands of hits after landing on the front page of popular discussion site Reddit. [14], The company uses recycled materials[17] such as gold, silver and platinum or obtains them from co-ops that meet standards set by the Alliance for Responsible Mining. 2019 © Reed Exhibitions. [4] Gerstein was looking for a ethically-produced engagement ring in 2003,[6][7] failing which she partnered with Grossberg to establish Brilliant Earth[2] in August 2005, and launched their e-commerce website in July 2006. Last summer, Avital published two widely-viewed videos on YouTube of his hidden-camera 'exposure' of Brilliant Earth as a scam, whose practices do not match its claims to transparency of origin for their diamond supply chain. Brilliant Earth filed a lawsuit against Worth for defamation, but the suit was discontinued with prejudice and without any disbursements, according to a notice filed in New York Supreme Court. Can Your Astrological Sign Guide You to the Right Engagement Ring? Its pages are … By submitting your information, you agree to the Privacy Policy. Brilliant Earth filed a defamation suit on July 26 in the Supreme Court of New York, saying Avitals videos contained “demonstrably false statements,” explained Bates in an earlier article, adding that the videos are based on “unsupportable assumptions, amateur and unqualified investigative methods, anonymous sources, false comparisons, and even secret recordings of an … Brilliant Earth filed a defamation suit on July 26 in the Supreme Court of New York, saying Avitals videos contained “demonstrably false statements,” explained Bates in an earlier article, adding that the videos are based on “unsupportable assumptions, amateur and unqualified investigative methods, anonymous sources, false comparisons, and even secret recordings of an unidentifiable individual who was not in a position to know about the origin of Brilliant Earth’s diamonds.”, Bates writes, "The suit was discontinued with prejudice and without any costs or disbursements, according to a notice filed Oct. 27 in New York Supreme Court. 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While it’s not clear if any settlement was struck, the three videos Avital posted slamming the company - two of which mentioned the legal action - all appear to be have been taken down. Neither Avital or his attorney responded to requests for comment by JCK. [2] The company is certified by the Responsible Jewellery Council, a responsible and ethical business practices certification organization. Brilliant Earth was founded in 2005, and launched its website a year later. [24], In June 2017, The Next Web reported Brilliant Earth was indicated to have inventory sourced from Canadian origins, despite eight of the ten listed suppliers were from India. Aurora James on the 15 Percent Pledge and Brother Vellies, Shinola Partners With I Am a Voter on New Detrola, Voter Registration, Ruth Bader Ginsburg’s Creative Collars Spoke Volumes, Harry Kotlar Exec Among “Luxury Women to Watch”, Messika’s New High Jewelry Will Have You Teetering on the Edge, Sissy’s Log Cabin VP Named to Arkansas “20 in Their 20s”. [14][18][19] They are a Certified Carbonfree® Business Partner[20] and use FSC-certified wood for boxes. No settlement is known to have been reached and the video posted by Worth was taken down. How Can Jewelers Take The 15 Percent Pledge? Brilliant Earth is jewelry design that procures and sells ethically-sourced and lab-grown diamonds and other gemstones. [5] Brilliant Earth filed a lawsuit against Worth for defamation, but the suit was discontinued with prejudice and without any disbursements, according to a notice filed in New York Supreme Court. Brilliant Earth, the online diamond jewelry company whose USP is socially and environmentally responsible sourcing and complete chain of custody transparency, has resolved its defamation suit against Jacob Avital, reports JCK's Rob Bates.