Consider sending out a message of hope at scale to engage consumers from the safety of their buildings and homes. Number 8860726. Fortunately, the twenty ideas listed above will help you host an amazing virtual get-together your attendees will love. Lines and paragraphs break automatically. The live and on-demand social video space is booming right now, so leverage your brand ambassadors or partnerships with talent to launch a series that promotes your product or service.

At the end, they get a graphic to share on their social channels. Read more here. GDX Studios, formerly Grandesign, Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. How can you make recommendations based on the data your participants are providing? Her travels covering the experiential marketing in “It’s probably in many systems—beacons, registration, the event app.” You also need to know what legal, security-related, and privacy obligations you have related to that data.

Read more here. Citing the spread of technology similar to Disney’s MagicBand wristband, which seamlessly manages the user experience, to a Carnival Cruise Line ship , it’s now easier than ever to see what people are doing, make recommendations on what they may want to do next, and follow up with them post-experience, she said. Citizens from all over the world can add their voiced pledge to protect the planet within this digital platform created by Global Shapers. “Today’s CMO has to be part marketing genius, have a creative skill set, understand data, and be enough of a data scientist to be able to leverage that data into action.” Before coming to CTA—which organizes CES, the monster global consumer electronics and consumer technology tradeshow in Las Vegas—Foster was CMO of information security and risk management solutions provider Ostendio.

Why You Need Paid Social Media to Boost Attendance, How Your Meeting Can Make a Fabulous First Impression, Measuring Your Marketing ROI: Follow the Data, © 2020 Informa USA, Inc., All rights reserved, St. Louis Area Property Has Been Reimagined, Use Online Meetings to Reduce Your Team’s Stress, Depression, Small, Steady Steps Towards Resuming International Meetings, The Meeting Planner's Risk-Management Resource, The Welcome Guide: Tools and Ideas for Inclusive Meetings, Digital Badges: A New Way to Display Your Meeting Know-How, Allowed HTML tags:

. There are many different factors to consider when determining if digital or more traditional branding strategies are right for you, with cost being an That’s going to be one of the biggest challenges.”. Treat your audience to a themed, surprise digital makeover across your social media channels and website, like Microsoft did for a “Stranger Things” tie-in to its Camp Know Where program and Go Know Where platform.

How do you measure those goals?

Meetings Net is part of the Informa Connect Division of Informa PLC. An idea worth stealing now from that program: The brand executed an eight-week pre-promotion called “Road to the Runway,” a nationwide search that encouraged regional consumers to upload photos of their coolest cotton clothing onto a style map.

Verizon leveraged sports talent to generate buzz for the campaign, drive media attention and draw fans to watch parties (which today could take place at homes with their families). Meeting with passionate individuals who share the same values, exchanging ideas and gaining beneficial knowledge make the digital marketing events significant. Foster outlined this six-step plan event organizers can use to set their digital strategy to attract and retain today’s CMO customer: Step 1: Understand your clients. /sites/all/themes/penton_subtheme_meetingsnet/images/logos/footer.png. Verizon for Super Bowls XLVIII and XLIX deployed a social media campaign that measured fan votes on social for #WhosGonnaWin through a custom algorithm, which converted them into a spectacular light show. Online digital marketing events have started to become more and more important these days. Step 5: Leverage technology.

dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.

The sheer volume of available data can be overwhelming, she acknowledged. Not anymore.” Now CMOs want to be able to immediately measure the impact of what they’re doing and shift on the fly to maximize the marketing impact.

MLS and Heineken’s ‘Cheers From Home’ Brings the Stadium Experience to Fans. Step 2: Know your data. Check it out here.

It’s all about using the format to give attendees what they want (an online yoga class, family music concert, or virtual training) and offering ways to connect via chat features.