Finalist for Activation by an Auto Brand Hidden In Plain Sight Brand: Ford Agency: BBDO New York, Best Use of Celebrity Adidas Originals Presents Donald Glover and the Nizza Brand: Adidas Agency: Kamp Grizzly, While Kanye West may get the lion’s share of the buzz with his Adidas products, Donald Glover’s contributions to the brand (the creative partnership started in 2018) are equally impactful. SITE Crystal Awards 2019 Recipients . In other news, 33 is a palindrome. Google teamed up with creative studio Deeplocal to concoct the music maker, and The Flaming Lips played it while headlining the tech company’s annual developer conference last year. The network teamed with the MTA’s advertising partner, OutFront Media, and location-based marketing agency Posterscope for the weeklong promotion.

Since then, the two-day event, which caters to streetwear enthusiasts via concerts, art, food, pop-up shops and more, has grown and shows no signs of stopping. “The resulting assortment of neon-clad activations felt like being placed inside a futuristic pinball machine and provided unique engagements for each specific demographic,” says a spokesperson for FG|PG. Activation in Support of Diversity and Inclusion Signs of Love Brand: ANZ Bank Australia Agency: TBWA\Melbourne, ANZ Bank planned to celebrate its partnership with Sydney’s massive Mardi Gras, one of the world’s largest LGBTQ pride festivals. You can change your cookie settings at any time. “When we pair science with art, with music, and sprinkle a little bit of fun on top,” Lonely Whale executive director Dune Ives says, “that is where the magic can happen.” —P.K. 2020 marks the 12th anniversary of WOW Awards - The region's largest business & recognition platform for the Experiential Marketing, MICE, LIVE Entertainment & Wedding Industry.

—M.S.

The high-pitched hum that emanated from Palm Springs, Calif., last August wasn’t just the cicadas doing their heat-of-the-day singing.

“It was the right idea executed flawlessly. As consumers continue to move away from interruptive advertising, brands are shifting the focus to creating experiences for consumers that are in sync with personal passion points and their omnichannel journeys. Sneaks was co-hosted by actor and writer Mindy Kaling, who marveled at the tech and called it “pure sorcery!” And during a keynote Q&A with CMO Ann Lewnes and Reese Witherspoon that was live-streamed by a whopping 800,000 people, the Oscar-winning actress proved to be a high-profile convert, shouting, "I love data! safely and effectively take going forward, spilled their own blood for the American Red Cross, Protected: How Agencies Can Deliver Performance Goals This Holiday Season, USA and Syfy Chief Chris McCumber Is Leaving NBCUniversal After 2 Decades, Mojo Supermarket Hires Droga5 Vet as Managing Director, What Led Dwyane Wade to His Post-NBA Gig at CAA, and More Revelations from Brandweek, The Election Is a Horror Show in Full Frontal With Samantha Bee’s New Campaign. 2020 marks the 12th anniversary of WOW Awards - The region's largest business & recognition platform for the Experiential Marketing, MICE, LIVE Entertainment & Wedding Industry. To Brandi Ray, senior director of marketing at Frito-Lay North America, the endeavor ensured that “the idea of self-expression will be permanently engrained in our brand DNA.” —P.H. Finalist for Sports-Related Activation Calmentaries Brand: Glaciar Agency: Ponce, Community-Focused Activation, Cause-Related Activation  Bleed for the Throne Brand: HBO Agency: Droga5.

D&AD Awards 2019 Highlighting the importance of great brand experiences, the Experiential category recognises work that seeks to demonstrate interaction between consumers and brands through experience-led activations such as stunts, events, pop-up shops, technology-led experiences and public environments for brands.

But Google proved it was more than up to the challenge by unveiling its Google Assistant Ride. The best way to make a splash on the biggest advertising day of the year: Produce a branded musical comedy excoriating ads. Posted on May 15, 2019 by Event Marketer. When a game features the nation’s greatest rivals in the year’s most important event, tensions can understandably run high. Ann-Christine Diaz —T.L. We will also be accepting re-submissions for programs and campaigns held between April 1, 2019 and June 30, 2019 that did not win an award at the 2020 Crystal Awards Ceremony held in Vancouver.

“My idea was to flip what was usually quite a positive icon into something that was very hard to ignore,” explains Angus Ingham, Unicef’s head of special projects and partnerships. To pull off this eerie stunt, Giant Spoon put its team to work researching every guest who attended the dinner to find specific details about their lives, including what was posted in social media profiles and included in old newspaper articles.

—Mary Emily O’Hara, Finalist for Activation in Support of Diversity and Inclusion Queer City: A CNN Experience sponsored by P&G and BMW Agency: Courageous Studios, Activation by an Entertainment Brand Grave of Thrones Brand: Foxtel Agency: DDB Sydney.