What was happening in a larger sense that influenced the drop?” said Thomson.The same is true in the weeks that River Island sees their SOV take off. Was there a big moment?

Not only does this help the social team decide what content to promote, but it also helps the River Island team at large.“We get requests from our product team to do some research,” said Thomson.

Once messages are tagged, the social team uses the Tag Report to analyze the performance of specific campaigns, owned content vs. influencer content or “reactive” posts where they specifically ask their followers to engage.Tell us how you spent your Sunday in emojis GO!“With the Tag Report, we can test and report on UGC versus campaign imagery and determine which are more engaging,’” said Thomson. While River Island’s Instagram strategy focuses on products and shoppable posts, their Twitter strategy is all about community building and information sharing.

From publishing tools and social listening to Premium Analytics and a Bot Builder, Sprout works as a 360 platform for River Island, just as their social team does for the business at large.Sign up to have social media resources sent to your inbox every week.Subscribe to our newsletter and get social media resources sent to your inbox.© Copyright 2020 Sprout Social, Inc. All Rights Reserved.You’ll be joining nearly 300,000 marketers who subscribe to Sprout Social’s Insights blog.Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The images and the data that informed that decision come directly from social,” said Bebbington. More on that in a future post. Then we’re able to adapt our content and strategy around what drove that success, and make cases for building out new bespoke creative assets if that’s what the data is telling us works.”.The Tag Report is one of the most effective and useful Sprout reports for the River Island team.They have over 160 active tags, which can be applied while scheduling or retroactively and help the team get a bit more granular with their data. Buy online at your favourite high street store.

“Twitter gives us an opportunity to join the conversations we need to be a part of and understand trends that we can bring into the content on our other platforms.”,River Island’s social strategy is not only about the content they’re publishing but how they’re supporting their customers. Of course general use of the pool and lazy river is free with your stay.Laze away in the sandy hammock area adjacent to a lovely pool bar =),Here’s a shot of just one section of the River Island pool area from the balcony of our fourth floor 2-bedroom villa (photo tour of that to come soon! At first, the customer service team couldn’t believe that it was so simple to just turn on, but it became quite clear how useful the bots would be for them.”.Since the bots went live in mid-April with conversation flows developed by the River Island team, they’ve generated nearly 10,000 auto-responses on the brand’s behalf.Retail is a highly competitive industry. The rest of the social team writes, curates and selects imagery for posts. Shop the full collection online. We’re pretty social… Follow us on Twitter, Instagram and TikTok: @riverisland Just watching her be able to experience something that she couldn’t do at other resorts warmed my heart!Here is the pricing structure for the River Island activities.

9,933 Followers, 105 Following, 109 Posts - See Instagram photos and videos from River Island Kids (@riverislandkids) 2.3m Followers, 902 Following, 9,524 Posts - See Instagram photos and videos from River Island (@riverisland)

In the first half of 2020, River Island shared an average of 176 messages per month on Twitter to keep up with the fast-paced nature of the platform and the trends that evolve there.While River Island’s Instagram strategy focuses on products and shoppable posts, their Twitter strategy is all about community building and information sharing. Shop online at your favourite high street store. Men's clothing from River Island - get this season's latest arrivals from your favourite high street store.

To help their customer service team respond to FAQs, River Island activated,“Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them,” said Bebbington. More on that in a future post. 1,959 Followers, 478 Following, 308 Posts - See Instagram photos and videos from River Islands (@communityatriverislands) River Island Middle East has 1,143 posts on their Instagram profile. “Because we’ve been able to show how content performs, dig up key insights and prove real social value, now, for the first time, we’re starting to work as a full 360 platform.”.In a fiercely competitive industry, both in stores and on social, River Island manages to shine with sharp strategies, definitive data and a little help from Sprout. 2.3M likes. The.This is a 12 acre Florida water wonderland!