The goal is to find someone who can bring value to your customers and prospects.If someone in an expert on their field, and they have knowledge your audience wants, you’ve got the basis for a speaker session! When a fellow marketer discusses how video is helping their marketing strategy, they’re not trying to sell me anything, and I believe them.I also appreciate Vidyard as a brand thanks to this free opportunity it gave me. Aside from the people there in person, surfing competitions are also televised or streamed on the internet, exposing the company to those unable to attend in person.A smaller B2C company could also hold a competition for its local users or target market. (Yes, I now know the name of a portable x-ray machine.

They are by nature meant to be prestigious, and you need a venue which gives that feel. They don’t require the big entry fee that a trade show does, and the audience isn’t as specific. You can bet competitors are trying to get a sneaky peak at their competition, too!The Australian Association of National Advertisers,5 Types of Mobile Marketing (+How to Create a Strategy),10 Types of Direct Marketing (+How to Get Started),22 Essential Types of Social Media Marketing Content.A booth at a B2B event where attendees can interact with your sales and marketing teams.People can interact with your product – think of the example with.There is a branded experience, such as the Bridgestone Tires experience mentioned below.You are collecting people’s contact information.

Although more lighthearted than the other types of corporate events on this list, they still need to adhere to work-appropriate parameters. Any time there is a reason to celebrate a special achievement or a milestone, organising business dinners is a great way to show respect.Often held at luxury resorts, incentive trips are the types of events that devour huge budgets while creating unforgettable memories for staff. It became a must-visit attraction at the expo.Awards and competitions are a great way to get people talking.

It’s all about providing an experience which is exclusive, and makes people feel acknowledged and appreciated for their leadership.Anything which is exclusive has an aspirational quality to it, making these high-level executives more likely to attend. (Did I mention there was Chicago deep dish pizza? Maybe you can somehow tie your brand into a trapeze workshop, or offer a catamaran cruise with a comedian.Don't start without G2's Ultimate Event Planning Guide! Read more about my,The Chicago chapter of The American Marketing Association (AMA) regularly hosts,Businesses can also maximize networking with their target markets utilizing.Vidyard, an online video platform for businesses, hosted a meetup (which I happened to attend and love) for business professionals to meet and discuss the use of video in marketing and sales. The thing about the 3 types of fun is that, for the most part, these experiences are subjective and often change over the course of time. It goes back to that “excitement” feel – it is something out of the norm, and definitely an event to look forward to, for you and your VIPs!Think of things that people wouldn’t plan for themselves, or that have an exclusive factor people couldn’t get access to on their own. Its regular “.Instead of a speaker talking to attendees, without any “hands-on” interaction, businesses may also offer workshops or classes.Imagine you are trying to grow business for a small yarn shop. This gives a breadth of knowledge within a short period, without the high ticket price of a conference.Propllr is a public relations and content marketing company specializing in startup and innovative companies.

This is an excellent opportunity for both startups and reputable c… The NFL Draft itself is a form of event marketing for the NFL – people get a chance to get excited about football! Networking is usually when catering is provided. Looking at the opportunities throughout the type of events, it’s easy to see how you can combine the types of events to create one which ultimately suits your needs.Whatever you pick, know that the budget, the size of your team, and experience level will all have an impact on which type of event you choose.Remember that you can start small, see what works, and keep growing! From fun incentive trips to spectacular galas, you can align the goals of an organisation with a huge variety of corporate meeting types.Any event sponsored by a company that targets its employees or clients can be called a corporate event. ).FREE is one of the most powerful words in the English language. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone.Your time is valuable. (If you’re nervous meeting people, having a glass to hold and sip can make all the difference! Scoring criteria helps minimize any hard feelings. Ensure your staff holiday party is fun and relaxing for everyone.The rapid growth of startups around the globe is the core reason why investment into product launch events increases every year. Presenting them establishes the hosting company as an industry leader, helping build brand reputation and sell their products or services.B2B awards focus on giving their customers an opportunity to shine.