The latest Apple "Behind the Mac" ad spot features Grammy award-winning artist James Blake at work in his L.A. home studio. Available with an Apple Music subscription.
Try it free. Try it free. While the ad doesn't specifically mention it, we're to assume that Blake is stuck at home – in his home studio, no less – due to the COvID-19 situation.

James Blake — creates a new song from his home Take a look at the videos below! But he isn't doing it in a swanky studio – he's doing it at home.

20 Songs — That James Blake has included a Joni Mitchell cover in his live sets says a lot about his mindset as a musician. Apple's latest "Behind the Mac' ad is here and it shows singer James Blake doing his thing using a MacBook Pro and Logic Pro. But he isn't doing it in a swanky studio – he's doing it at home. Apple shared a brief look into the creative process of James Blake. Apple shows the singer working in Logic Pro X at home. Available with an Apple Music subscription. The UK’s underground bass-music scene has produced few superstars bigger or more unexpected than James Blake: In just a few short years, the London-born producer snuck out of the city's dankest basement clubs and refashioned himself as one of pop music’s most radiant singer-songwriters. The latest Apple "Behind the Mac" ad spot features Grammy award-winning artist James Blake at work in his L.A. home studio. A video released Wednesday shows the Grammy winning artist assembling a song on a MacBook with Logic Pro X. Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his … Apple has posted two new 'Behind the Mac' videos featuring James Blake and Tyler Mitchell. Apple's latest "Behind the Mac' ad is here and it shows singer James Blake doing his thing using a MacBook Pro and Logic Pro. 1 Song. Apple’s New Ads Capture the Creative Processes of James Blake, Samin Nosrat and More 'Behind the Mac' campaign lets you watch a song, art, architecture and a recipe come together The short video shows James Blake making music using a MacBook Pro. 100 Songs — Favorites from previous Apple ads. "Behind the Mac," which debuted in 2018, features a rotating …